The Dailies

Word of the Day

Swoon (n., SWOON)

To faint from some kind of great emotion, or a single faint that fits this pattern. Can also be used to refer to sports teams that inexplicably don't show up for periods of time (looking at you, Celtics and FC Barcelona).

Gif of the Day

TagsLionel MessiWhat did the five fingers say to the back of the head?Pay attentionShhhPranksEl Chiste?

Link of the Day

Branding the 2020 Democratic field

The Democratic Party's slate of candidates for the 2020 Presidential nod is slightly larger than the Avengers, which makes it hard to stand out. Good branding is one way to do this. And the interesting thing is that people are going off-script, deviating from the red, white, and blue model. Take a look at these color palettes:

From left to right, that's Elizabeth Warren, Kamala Harris, Kirsten Gillibrand, and Tulsi Gabbard. All of them are distinctly deviating from the tradition like few have before. Even the Obama campaigns stayed solidly within that realm as they brightened the colors (translation: a better version of what you already love). These women are setting themselves up as new, fresh voices, as Deroy Peraza details over at Medium. Type Network took it a step further, diving into Harris' typographic choices.

The best brand identity for a candidate is probably Pete Buttigieg's. Brand New has a great breakdown, including this graphic showing all the state logos that riff off the main one:

Before we let you go read the articles, it's worth taking a moment to appreciate Alexandra Ocasio-Cortez's poster design from a year ago. These don't use the R/W/B color scheme, clearly reference propaganda poster design, are nicely optimistic (note the lines going right and upwards), and are bilingual:

As Brand New noted when they came out, these might be the Rosie The Riveter posters of this generation. (It helps when you win, too.) All in all, it's going to be an interesting campaign.

TagsBrandingPolitics2020DemocratsRed, White, and BluePor Ameríca?