Word of the Day
Fatuous (adj., FATCH-you-us)
Silly and pointless, especially in a smug, self-assured way, like the Fast & Furious 8 trailer. Then again, they've jumped a car out of a building, so why not race a car against a submarine?
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Lessons from an out-of-office message
Of all the things you'd expect to go viral, an out-of-office message is not one of them. But that's what happened to Michael Mershel, book review editor for the Dallas News. Mershel, a bit bemused by the fame, explains what happened and draws some interesting conclusions:
Over time, I added specific notes to people who were emailing me about music, or health stories, or other subjects I might have dealt with at some point.
To be honest, it all felt a little dry to me.
But people started replying to my auto-reply, congratulating me on what they thought was some kind of joke.
It wasn't.
But it showed me that people were reading all the way through. So, being a good editor, at the end of what ended up being a full screen of instructions, I tried to steer people to material that might be more enlightening.
Good stuff, and not just for out-of-office messages.
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